After months of hard work, it’s a wrap: Joe Pulizzi and I have pulled together the most comprehensive ebook to date on content marketing tactics. It’s the Content Marketing Playbook: 42 Ways to Connect with Customers.
Packed with its pages? Short-form content like articles, case studies and testimonials. Long-form content such as white papers, ebooks and digital magazine. Multimedia content such as podcasts, video and mobile applications. And, of course, much, much more.
Each page offers a fresh content tactic with an illustrated example from real life, suggestions for who should use it (and who should not), and 3 key play points to help you get a handle on the execution. It’s free and it’s ungated. Download the Content Marketing Playbook here.
Learn how to create these tactics in-house through my in-house content writing training seminar.