Guest Post: eBook cures 7 Infectious Diseases of B2B Marketing
Kathryn Roy explores one example of illness from her ebook, 7 Infectious Diseases of B2B Marketing.
How to deliver bad news
We hate to do it, but sometimes we have no choice but to bring bad news. Here’s how to do it with some modicum of class…
Creating Magnetic Marketing at MENG
Learn more about content marketing at Jonathan’s December 2 webinar, at MENG — Creating Magnetic Marketing: Making content that connects with B2B and B2C customers.
Meeting at Tippingpoint Labs
Tippingpoint Labs is brewing up some provocative and genuinely interesting content stuff. Read more about my visit to the laboratory…
NJ applauds Cookbook ebook
The Star-Ledger holds the Taxonomy Folksonomy Cookbook as a model in its article, “Free-download publications are a great way to attract attention.”
Content marketing strategy — top questions to ask
The challenge of content marketing is not lack of possibilities, but finding an effective way to make smart choices among all the various, tactical options. Consider these questions as a starting point for creating an actionable content marketing strategy.
Email marketing of dubious attraction
Would you like to get 30 commercial emails for the next 30 days? Believe it or not, that’s an offer I recently received in my inbox…
Tweeters in the Mist — Director’s Cut
Yes, Tweeters in the Mist proved a provocative exploration of the elusive, twittering beast. But after discovery of previously unseen footage, the director’s original intentions have now been fulfilled in a new release with a different, more dramatic, ending.
Papa’s got a brand new bag!
My new bag is here! My new bag is here! So, is the bag itself as good as the website that promotes it? Read on and see…
The Web giveth, the Web taketh away…
A reflection on milestones and the mixed blessings of the Web.