Yes, Tweeters in the Mist proved a provocative exploration of the elusive, twittering beast. But after discovery of previously unseen footage, the director’s original intentions have now been fulfilled in a new release with a different, more dramatic, ending.
My new bag is here! My new bag is here! So, is the bag itself as good as the website that promotes it? Read on and see…
A reflection on milestones and the mixed blessings of the Web.
Dark, dark thoughts about the rhetorical nightmare known as the “five paragraph theme.”
I rarely get excited about a retail site; most are boring, self-absorbed and entirely devoid of either interesting or helpful content. But the Saddleback Leather Company is an exception. Here’s why: 1. First and foremost, it’s the product: beautiful, hand-made leather bags and packs that look as if they could survive the apocalypse. When Armageddon…
I met Chris Baggot at a content marketing summit organized by Joe Pulizzi for OpenView Venture Partners’ portfolio of B2B software companies. Chris was one of the featured presenters and I was impressed by his controversial take on blogging — forget about subscribers and building relationships, the real game is SEO. I followed up with…
We know that marketers should think of themselves as publishers. But should publishers think of themselves as marketers? The story of Gourmet’s demise tells us that perhaps they should…
How dost thou love content marketing? Let thee count the ways — all 42 of them. For your free downloading pleasure, here is the Content Marketing Playbook I wrote with Joe Pulizzi.
