2011 Social Media Predictions
Joe Pulizzi’s predications book has arrived and I’ve got a few things to add on my own, including observations about social media vs. mobile marketing.
First animated video project
I’m the proud father of an animated Flash video for Elsevier’s new SciVerse platform. Read on for story and link.
10 Lessons from 15 Years: Part 10
The tenth and final part in a 10-part series of reflections on copy, communications and client services. Today’s topic: keep the change.
10 Lessons from 15 Years: Part 9
The ninth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: do not touch the “send” button with an itchy trigger finger.
10 Lessons from 15 Years: Part 8
The eighth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: brochure bashing.
10 Lessons from 15 Years: Part 7
The seventh part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the mighty power of good old direct marketing.
10 Lessons from 15 Years: Part 6
The sixth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: dispelling magical marketing thinking.
10 Lessons from 15 Years: Part 5
The fifth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the foibles of fads.
10 Lessons from 15 Years: Part 4
The fourth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the error of “perfection.”
10 Lessons from 15 Years: Part 3
The third part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the all-important safety factor.