Key Content Marketing Question #1: Do we have what readers want?
First in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Acne Cured the Ebook
Extra! Extra! Dropped Comma Creates Rhetorical Drama!
(In the age of social media, does anyone remember what an “extra” is? Free ebook — cured of acne — to anyone who does.)
Here, Kitty Kitty: Social Media “Experts”
What’s in a “social media expert”? Read on for a catty answer.
Call Centers — The Wasted Brand Opportunity
When you treat call centers as a waste of precious resources, you waste a critical chance to win the hearts and minds of customers. Consider an alternative that has genuine value for your customers and your business.
MarketingProfs: 2 of top 10 articles in 2009
Two of my articles made MarketingProfs’ list of the top-10 most read articles of 2009. Find the links here.