Content isn’t just relevant for your sales pipeline — it can be a powerful tool for increased customer satisfaction and retention. See how Sugru uses a smart little booklet to turn customers into loyal allies.
Surely you recognize this King Crimson cover. But do you know the source of its inspiration? I believe I do…
Your patience has been rewarded: the new Content Marketing Playbook 2011 has arrived. Behold…
A shout-out to a brief yet well-done ebook on sales playbooks and how to create them.
I’m getting spam from Referral Key and I’m not pleased about it. Join me in the ritual venting of the spleen.
Sharpen your writing skills and save $200 to boot. Here’s how…
Want to learn more about writing ebooks? Get the inside scoop from me by registering for the MarketingProfs University’s Marketing Writing Bootcamp.
Announcing a new website with resources that can help you reach a deeper, more enriching understanding of the people who matter most: your customers/clients/buyers.
Why collages of multiple images create diminish impact rather than multiply it.
In the UK, giving away free books has — surprise, surprise — led to the increase of book sales, much to the disbelief of incredulous booksellers. Follow the link in the full blog post for more.
