Content Execution Excellence Part 7: Create a Process
To succeed with content, you need a process for creating it. Here’s a quick, three-part breakdown of the basics…
Content Execution Excellence Part 6: Wear Your Briefs
Do you have what it takes to fill in a brief? If you intend to make quality content, I sure hope so.
Content Execution Excellence Part 5: Break Your Brand Standards
Sigh, branding. You want to talk branding? Here’s a comfy chair, here’s a box of tissues. Now let it all out. There, there. Okay, ready? Here’s what you do about content and branding.
Content Execution Excellence Part 4: Tell Stories
When you create content, create drama that whets the appetitie for that content. Here’s how in three basic steps.
Content Execution Excellence Part 3: Insource Your Ideas
Outsource production, sure. But when it comes to generating meaningful content ideas, look inside your own business.
Content Execution Excellence Part 2: Find the Sweet Spot
The right content speaks to customer needs while playing to your business’ strengths. Here’s how to find the sweet spot you should aim for.
Content Execution Excellence Part 1: Don’t Sling Hash
In content marketing, execution is everything. And good execution begins with the right attitude — a promise to avoid generic content in favor of content with real flavor.
Video: What does it take to be a marketer today?
What skills, qualifications, characteristics and nerve-endings should a marketer have today? Rob Ciampa and I talk about the qualities we value (or not) in a marketing pro.
