How to create a content strategy, part 5: Define your content turf
To succeed, your content subject matter area — your turf — needs these three things to sustain and fulfill your strategy…
Content Strategy 101 podcast available now
Get a taste of the Content Marketing World Content Marketing 101 by hearing Jonathan talk to Pamela Muldoon about content strategy.
How to create a content strategy, part 4: Establish your BUSINESS goals
Don’t confuse tactical content objectives with your most important starting point: determining your strategic business goals. (Plus, save $100 on CMW registration!)
How to create a content strategy, part 3: Seriously, what is a “content strategy”?
What’s the difference between wishful content thinking and successful content execution? An intelligent strategy that includes the following components…
How to create a content strategy, part 2: What is this thing called “content”?
Too often, what people call “content” doesn’t have enough substance to be worthy of the name. This is what content really is — or should be.