Defining Your Content Turf
The second video presentation in a series about building your content strategy, Defining Your Turf helps you define the all-crucial what — what will your content be about? What can you own that’s distinctive and urgent?
Setting Business Goals for Your Content Strategy
Creating a content strategy? First, you need to define and clarify your business goals. Here’s how.
Does B2B vs. B2C really matter?
What do you think is the great dividing line in marketing? I offer the following for your consideration.