Genius Marketing for Boring, Complex, or Non-Differentiated Products
How do you market and sell the the tough stuff? Hear my podcast with the good people at Salesforce’s Marketing Cloudcast.
Tackling the Tough Marketing Challenge, Part III: The Complex Service
Complex services make for complicated marketing. But you can eventually land the big jobs by offering something small first. Here’s how.
Tackling the Tough Marketing Challenge, Part II: The Parity Product
When your product is the same old, same old, how do you say something new? Here’s how to associated your parity product with meaningful distinction.
Tackling the Tough Marketing Challenge, Part I: The “Boring” Product
There are no boring products, just bored marketers. Here’s how to make yourself interested so that you can make your marketing interesting.