Call me a copywriting drill sargeant because MarketingProfs has signed me on to sign you up for its Marketing Writing Bootcamp. They’re offering a comprehesnive set of online courses; I’m on board to lead one of them, EBOOKS: Exploring the ebook: What, Why, and HOW on Wednesday, June 22, noon – 1PM ET.
Here’s what I’m doing:
In recent years, the ebook has emerged as a versatile new way to package and distribute content. Through real-world examples and success stories, this class will cover the critical elements that go into creating an ebook that your audience will want to read—and want to share. You’ll learn everything from selecting the best subject for your ebook to choosing and organizing its content, as well as the best ways to use ebooks to augment your digital marketing programs.
You will learn:
- What defines an ebook and how it works as a marketing tool
- How to generate perfect ebook content ideas
- Tips for structuring an irresistible ebook that gets shared
- How to close with a convincing call to action
Check it out on the Marketing Writing Bootcamp site. And watch this blog: in coming weeks, I’ll be able to offer you a discount code that will save you at least $200 on registration fees. Yeah, no kidding. So stay tuned…
Missed this webinar? No problem: check out my live ebook workshop, brought in-house to your organization.