Updated for 2011, it's the new and improved Content Marketing Playbook. Yeah!
Come and get it! A little more than a year ago, Joe Pulizzi and I released the first edition of the Content Marketing Playbook to much acclaim.
We’re baaaaack!
The latest edition of the Content Marketing Playbook includes new rankings by popularity (see what other marketers think are the top 10) and 5 new content marketing tactics.
We’ve updated the examples/case studies (more than 90 of ’em) and have retained the sly humor that has entertained marketers worldwide. Or at least in Cleveland.
Download now the Content Marketing Playbook 2011 now. No gating, no registration. No kidding!
Learn how to execute your own plays through in-house content writing training.