Michele Linn, VP of content for CMI
When it comes to content management, there’s no one better suited to address the issue than Michele Linn, the Content Marketing Institute’s VP of content — and its very first employee. Since joining CMI in 2010, Michele has managed an astronomical amount of content. In her words: “We have content coming out of our ears.”
It’s a nice problem to have, but it’s still a challenge. Here’s a sneak preview of what you’ll find from her in the upcoming ebook about building content creation teams:
- How CMI evaluates and prioritizes content
- What they look for when they hire content creators and managers
- The number one thing she believes content managers struggle with
- How CMI turns its annual research into a virtual fountain of quality spin-off content
- Michele’s top three take-aways for managing successful teams
She was a real pleasure to interview and I’m sure everyone will appreciate what she has to share. Stay tuned…
(FYI: If you’d like to participate in this ebook project, write me.)