“You just come out transformed.”
Michelle Ngome, Diversity Marketing Consultant, Line 25 Consulting, founder of the African-American Marketing Association: “I attended Content Marketing World and I sat in the professional services workshop led by Jonathan Kranz. And I must say I was completely blown away. It was one of those things that’s like, “This sounds like where I need to be,” but you don’t know what to expect, and then you just come out transformed. And that two, three hour workshop, my mind, personally and professionally, I was absolutely transformed.”
Previous engagements:
September 25 – 27, 2023: Content Marketing World: Marketing Writing Masterclass
September 13 – 16, 2022: Content Marketing World: Success Through Simplicity (Content Strategy for the Real World), Marketing Writing Masterclass, Professional Services Forum
March 28, 2022: Fastly, Full-day marketing writing workshop
September 28 – October 1, 2021: Content Marketing World: Marketing Writing Masterclass, Professional Services Forum
April 2021, NORMA Group, Marketing writing workshop
November – December, 2020: Online Zoom marketing workshops for ESW (eShopWorld)
October, 2020: Content Marketing World, Cleveland: Marketing Writing Masterclass, Professional Services Forum
February 18, 2020: RFP Workshop, Moore DM, Washington DC
September 3 – 6, 2019: Content Marketing World, Cleveland: Heavenly Creation — Content Marketing Secrets of the Angels, Marketing Writing Masterclass, Professional Services Forum.
February 5 – 6, 2019: Advanced Storytelling and RFP Workshop, TrueSense, Pittsburgh
January 9, 2019: Storytelling and RFP Workshop, TrueSense, Pittsburgh
September 5, 2018: Storytelling Workshop, Cleveland Public Library
September 4 – 7, 2018: Content Marketing World, Cleveland
July 23: West Monroe Partners, Half-Day Marketing Writing Training Workshop
July 17, 2018: Storytelling Workshop, Harvard Business School, Career & Professional Development
June 15, 2018: Industrial Heritage Workshop, Amesbury City Hall.
May 3, 2018: Content Marketing Conference, Boston
April 13, 2018: Oxford Immunotec, Half-Day Marketing Writing Training Workshop
March 22, 2018: AdvertisingWeek Europe, Marketing “Ugly”: How to Create Compelling Content for Boring, Complex or Undifferentiated Products
September 5, 2017: Content Marketing World, Marketing Writing Bootcamp
Very personable, knowledgeable & interactive. Interactive approach allows us to apply concepts to current/realistic examples and he ensures everyone is following along and understands the concepts.
Jonathan’s session was very interactive and he was super helpful to the group and on an individual level. He was very open and engaging and he a lot of tools to help us and great feedback to improve our writing. I’d definitely recommend for someone to take a class with him.
Great practical tips to help me think of my writing in new ways.
September 8, 2017: Content Marketing World, Feeding Many Streams with Small Teams
For me. . . .one of the top 2 sessions of the entire conference. Thanks!!!
Down to earth, organized and unique presentation, concrete examples and ideas! This guy gets his audience.
Yes yes yes. This dude is a marketing and content writing wizard.
This session was awesome. Loved the practical advice. Excellent takeaways to try to make my job a bit easier.
September 8, 2017: Content Marketing World, Professional Services Lab
Easily one of, if not the, favorite “session” of the conference for me. The amount of hands on work we did with someone as well versed in the field as Jonathan made the ending to CMW great.
I took Jonathan’s Marketing Writing Bootcamp session on Tuesday as well and still got even more insights into helping my content writing in today’s session. He is very thoughtful and I like how he helps one on one and group settings and how we has us all share together as well to learn from each other. This really helped and I will be bringing these insights back into my writing when I go back to the office on Monday. He is a great teacher and really cares to help others learn.
Great content and excellent exercises to really nail down the muscle memory a bit vs just going in one ear and out the other. Appreciate Jonathan’s ability to “rewrite” participants work on the fly in a very supportive way — learning AND positive!
Kranz was a masterful instructor. He made a strong case for differentiating your content creation from competitors and provided clear steps to do so in a variety of ways. I will be implementing his tips on story building, their structure, in my own content creation. What a great end to a great conference.
May 9, 2017: Ad Club of Buffalo, Nightmare Marketing: How to Create Great Content for “Boring,” Complex and Undifferentiated Products.
Wanted to connect after seeing your presentation yesterday. You were great! I loved the presentation and I even applied some of the tips I learned to my writing today at work. So, thank you!
Phoebe Molano, copywriter, Local Edge
April 14, 2017: Oxford Immunotec, half-day marketing writing workshop
October 19-20, 2016: MarketingProfs B2B Forum, Office Hours Expert
September 9, 2016, Content Marketing World, Professional Services Lab
After finishing the Professional Services Lab at CMW 2016 on September 9, I ran into Content Marketing World’s founder and guiding spirit, Joe Pulizzi. He said, “Wait, I have something to show you. Someone just pressed this note into my hand.” I couldn’t ask for a better testimonial!
September 6, 2016, Content Marketing World, Writing for the Web 201
June 21, 2016: Netherlands, Content Marketing Night
December 16, 2015: Salesforce Marketing Cloudcast podcast, Genius Marketing for Boring, Complex or Undifferentiated Products.
September 8, 2015: Content Marketing World, new workshop: Core Content Writing: Using storytelling techniques to assert relevance and earn trust.
September 9, 2015: Content Marketing World: Professional Services Lab.
May 13, 2105: Liberty Mutual, one-day marketing writing workshop.
December 2-3, 2014: Marketing writing workshop for InfinityQS.
October 18 – 19, 2014, Sleek Marketing University, workshop leader, Content Marketing Strategy 101.
September 9 – 10, 2014, Content Marketing World, Process & Workflow track moderator.
July 24 – 25, 2014, two one-day marketing writing workshops for Schlumberger.
Jonathan’s writing workshop was relevant, engaging, and to the point. Through hands-on exercises, he tackled the topic of B2B web writing with concise and compelling lessons that we were able to immediately apply.
Gabrielle Fuller-Lafreniere, Online Specialist | Drilling & Measurements at Schlumberger
July 9, 2014: Storytelling workshop for EnerNOC.
The EnerNOC marketing team works in an incredibly fast-paced, demanding environment. Although they strive to do great work with each writing assignment, shifting priorities and a big work load often get in the way of creativity. Fortunately, Jonathan’s workshop gave us helpful frameworks to ensure our work consistently hits the mark. I greatly appreciated that Jonathan took the time before the workshop to understand our business, our challenges, and our goals, which allowed him to use every minute effectively. Our team left recharged and ready to write great copy.
Sarah McAuley, Director, Marketing Communications, EnerNOC
April 14 – 15, 2014: One-and-a-half-day writing and messaging workshop for Cree.
Top 10 Tips for Writing Tip-Top Ebooks, a short-format webinar with MarketingProfs.
December 5, 2013: One-day, in-house writing and messaging workshop for Hattaway Communications.
Update, February 14, 2014: Hear what Hattaway Communications principal, Doug Hattaway, has to say about the power of words to shape political debates.
September 9 – 12, 2013: Content Marketing World 2013 in Cleveland, OH. I led the Content Marketing 101: Getting Started workshop on the 9th. Update, August 21: workshop is SOLD OUT.
I’m fresh out of a conference workshop Jonathan ran about content marketing. He knows his stuff! Not only did he help the whole disparate lot of us make BIG strides towards developing our own strategies, but in doing so, he demonstrated his knack for getting right to the compelling value of a brand. I can only imagine what he could do in a full engagement!
Beth Renaud, Marketing Manager, Lane Press
June 21, 2013: Marketing Writing Training Workshop with Nimble Storage.
Kranz Communications’ creative marketing workshop is simply outstanding. In one day, Jonathan’s fully customized program took our marketing team on a deep dive through content-writing best practices across all of the media that we employ: web, blogs, and everything in between. Jonathan presented us with a dead-simple, solid conceptual framework for message-craft and he really showed us how to tap into our creativity to break away from the generic marketing content that we often see across the B2B high-tech space. Jonathan is a great marketer, and a highly engaging trainer who will both teach you and inspire you to take your marketing chops to the next level. I highly recommend this to any marketing organization looking to build some game-changing skills.
Sean Roth, Sr. Product Marketing Manger, Nimble Storage
May 22 – 23, 2013: Day-and-a-half marketing writing workshop with InfinityQS.
February 21 – 22, 2013: Print ad and web landing page workshops at Schlumberger.
November 8, 2012: Content presentation at Boston Logic.
September 4 – 6, 2012: Content Marketing World. I moderated the Content Integration track on September 5th.
August 10, 2o12: Bulldog Reporter panel webinar (1 PM EST) — The Content Marketing Revolution: How PR Can Skyrocket Brand Visibility, Engagement and Website Traffic.July 11, 2012: In-house marketing writing workshop for the Harvard Global Health Institute.
May 16, 2012 : MarketingProfs Marketing Writing Boot Camp: Experiment with eBooks for Fun and Profit!
January 24, 2012: The New PR – How to Use Rich Media to Create Winning Campaigns. Panel discussion with representatives from IDG, Pixability and ZMags.
December 8, 2011: The Branded Content Revolution: How PR Can Skyrocket Brand Visibility, Engagement and Website Traffic, Bulldog Reporter/PR University.
August 9 – 10, 2011: Symantec, in-house marketing writing workshops.
June 22, 2011: EBOOKS: Exploring the ebook: What, Why, and HOW, an online, one-hour webinar from noon to 1pm ET available through MarketingProfs University’s Marketing Writing Bootcamp.
WOW–session with Jonathan Kranz the best so far. I learned So much about e-books and am now considering how we can use them at my company. THANKS!
Facebook post from participant Hilary Cable.
You know it’s a great session when you just can’t stop thinking about the first place you can apply what you just heard.
Facebook post from participant Barbara Davis.
Best class so far! Exploring the ebook: What, Why, How with @jonkranz@MattTGrant #mprofsu
Tweet from webinar participant, Joanna Duff
June 20, 2011: Schlumberger in-house marketing writing follow-up workshop.
April 19 – 20, 2011: Schlumberger in-house marketing writing workshop.
Marketing managers, copywriters, editors, media relations personnel, or anyone else who’s involved in developing marketing communications, here’s some advice: If you want to improve your B2B writing–and your B2B way of thinking, for that matter–call Jonathan. But be forewarned, his course is not a breeze. You won’t get away with just going through the motions. You will, however, learn fundamentals that will stick with you whenever you write that new ad, brochure, Web page, or press release.
Homer Starkey
Managing Editor, Schlumberger Marketing Communications
Working in marketing communications, we know darn well to focus on the customer, but now we have effective, concrete methods for doing that. Thanks so much for leading us through the hands-on exercises that have re-energized my writing and editing.
Elsa Kapitan-White
Technical Editor, Schlumberger Oilfield Marketing CommunicationsThank you so much for an excellent training course. Not only was it valuable in terms of content and approach, it was stimulating and enjoyable and consistently kept interest alive, which is no small feat for any training!
The course provided some really helpful strategies, lots of reinforcement, and new ways of thinking things through. Above all, the material was extremely thorough, very well presented, and the methods and thinking very clearly spelled out.
Thank you not only for offering new tools, but also for affirming that this kind of work demands effort, persistence, input, and feedback.
Peggy Read
Schlumberger
February 3, 2011: Branded Content: Think Like a Publisher and Skyrocket Visibility, Bulldog Reporter’s PR University
Decmeber 8, 2010: Metastorm, marketing writing workshop.
November 18, 2010: Boston Product Management Association, content marketing presentation.
November 16, 2010: Xerox, in-house marketing writing workshop.
October 20, 2010: Elsevier, in-house marketing writing workshop.
September 21, 2010: Symantec, in-house marketing writing workshop make-up session.
July 20 – 23, 2010: Symantec, in-house marketing writing workshops.
Your training session on writing skills was the best training that Symantec has conducted since I’ve been here. It is immediately applicable and, I believe, will have an immediate impact on our messaging and results.
Craig Bushman, Campaign Marketing Manager, Symantec Corporation
April 29, 2010: National Network of Estate Planning Attorneys (NNEPA) Collegium, content workshop.
December 2, 2009: Marketing Executives Network Group (MENG), webinar — Creating Magnetic Marketing: Making content that connects with B2B and B2C customers
Jonathan gave a webinar presentation to the Marketing Executives Networking Group that was hands-down one of the best we’ve had in our three years of offering webinars. Why? In addition to being chock full of specific, actionable, immediately-implementable advice, it was also compelling from a strategic nature, peppered with humor and downright honest. No BS – just the way our marketing executives want their advice. I cannot recommend Jonathan highly enough – he has earned the highest level of praise from our membership and from me personally, and is an absolute pleasure to work with!
Lisa Petrilli, Program Director, MENG
Oct0ber 8-9, 2009: OpenView Venture Partners, content marketing workshop with Joe Pulizzi of Junta42
August 1, 2009: InKnowVision Institute: Creating Magnetic Marketing: How Professionals Can Use Their Expertise to Connect with Customers
July 9, 2009: eComXpo. Topic — Now You’re Cooking: How a Dow Jones eBook Boosted Brand and Tripled Lead-Gen Expectations.
June 17-18, 2009: Exclusive writing workshops for Kaplan Schweser.
I just came from a meeting where we were discussing the launch of a new product line. When the group inquired about the status of the website, I mentioned that I had re-written the web copy after your seminar and was waiting for feedback. Those words were barely out of my mouth when one of the VPs burst into the meeting, web copy in hand, and yelled “WOW! This is THE best marketing copy I think I’ve ever read around here, and I’ve read a lot of it over the past 9 years!”
Just wanted to thank you again for the invaluable suggestions and tips. You really made a difference, and we appreciate it!
Margaret Cox
Kaplan Professional Education
May 19, 2009: Lure ’em, Hook ’em and Hold ’em at the New England XPO for Business in Boston.
March 18, 2009: How to Write Killer Collateral that Moves Prospects through the Sales Funnel, 1:00 PM ET
July 9, 2008: Direct Mail: Strategies to Boost Your Return & Attract Customers with Progressive Business Audio Conferences.
June 9-10, 2008: MarketingProfs Business-to-Business Forum, 2008 in Boston — 10 Web Content Foul-Ups – and How to Fix Them!
March 12, 2008: How to Write Killer Collateral That Moves Prospects Through the Sales Funnel webinar sponsored by Progressive Business Audio Conferences.
February 27, 2008: Untangling the Web: Writing Web Copy that Works, a full-day, in-house copywriting workshop for LodgeNet Interactive.
Jonathan’s Web writing workshop was a great investment that will pay off many times over. His exercises led our team to valuable new insights about writing for the Web while reminding us of good writing fundamentals that can be applied anywhere. As an in-house creative team it’s sometimes easy to get locked in to certain ways of doing and saying things; Jonathan’s outside perspective and engaging style were exactly what we needed to bring focus and energy to our new Website project, and the final product will be better as a result.
Jay Waltner
Brand Communication & Creative Specialist
LodgeNet Interactive Corporation
We brought Jonathan in for a full-day workshop and everyone in attendance thought it was time very well spent. He was able to customize the day to align with our specific situation and it was a great benefit to get everyone charged with writing on the same page for greater consistency. Jonathan kept the day interesting and threw a lot of hands-on exercises our way so we could practice what we had learned. I’ve always gauged the impact of a seminar or workshop on how engaged I am as a participant. In this case, I was so engaged that the time passed much too quickly. A full-day session seemed to only last a few hours and I was left wanting more time. If a company wants to improve the clarity and effectiveness of their communication, hiring Jonathan is a must.
Scott Ostman
Creative Director Marketing Communications
LodgeNet Interactive Corporation
October 17, 2007: Quick and Dirty Case Studies for the Society for Technical Communication.
October 1-2, 2007: MarketingProfs Business-to-Business Forum, Beyond Brochures: A Premium Approach to Building Credibility and Sales.
July 19, 2007: Arm Your Sales Team with Collateral That B2B Prospects Really Want, a virtual seminar available for viewing, now! Learn how to attract leads and move prospects along the sales pipeline through content readers actually desire. Here’s what some of the participants had to say:
“Specificity made it worth every minute. Having the handout in advance — particularly since it has lots of valuable (and again, specific) illustrations — is very nice. Also, I took away actionable ideas about how to overcome lack of case studies for new businesses. Really appreciated the level of expertise and command of the subject that Jonathan brings to this topic.”
“I’d tell them that this is the seminar to take in if they want to make their marketing and sales copy have impact and meaning…enough that customers would trust you and value what you say.”
“Worth our precious time, something to learn even at a high level.”
“Excellent high level primer for how to approach making collateral.”
“This seminar will help us radically change our web content and the way we communicate. This can help us take us to the next level!”
“This is one of the best online seminars I have ever participated in.”
July 10, 2007: Magnetic Marketing Writing: Unleashing your power to attract prospects, win customers, a custom half-day seminar for Telelogic North America
March 8, 2007: Lure ’em, Hook ’em and Hold ’em: B2B Copywriting at the Boston Chapter of the American Marketing Association.
February 26, 2007: Creating Collateral that Works: 6 Tips for Preparing B2B Collateral for Sales Teams, by the New England Direct Marketing Association.
December 7, 2006: How to Write Copy that Works, an exclusive presentation for Microsoft Independent Software Vendors.
I wish I could select an option, “I would *strongly* recommend this event to others.” This was probably the best Microsoft-sponsored presentation I have seen and heard. Thank you!
Anonymous session participant responding to Microsoft follow-up survey
July 20, 2006: Quick and Dirty Case Studies, a hands-on workshop on creating effective case studies, sponsored by the Boston Product Management Association.
June 15, 2006: Direct Mail Strategies: What’s Hot, What’s Not in B2B, B2C and Not-For-Profit at the annual NEDMA conference. Read what I had to say there in the DIRECT article, Live From NEDMA: Technology Needs to Make Sense, Say Direct Mail Pros.
April 28, 2006: Compelling Introductions: Generating Leads at Big Companies, a breakfast presentation for the Boston Area Business Exchange.
April 21-22, 2006: Finders, Keepers: Finding Prospects & Keeping Customers, a two-day executive retreat sponsored by MarketingProfs.com.
I attended Jonathan Kranz’s session “Uncovering Your Company’s Story to Find Customers” at the MarketingProfs Conference in April and found it to be extremely helpful and informative. He outlined the path to developing a compelling story to help illustrate our capabilities to prospective customers. He clearly defined tactics I could employ immediately to improve the effectiveness of our website copy, case studies and press releases. I’ve attended several conferences and very often walked away from some sessions a little overwhelmed as to how the materials apply to my work. Jonathan does a great job of using examples from a variety of scenarios to help paint a picture of how you can make the techniques work for you. I highly recommend attending one of his seminars.
Elizabeth Grant
Marketing Manager & Creative Director
ExpressPoint Technology Services
February 22, 2006: Crafting Killer Web Content, a teleseminar for Communitelligence.com.
December 13, 2005: B2B Web Power Workshop for the Publicity Club of New England.
November 17, 2005: Collateral with Conviction for the Boston Chapter of the Business Marketing Association.
September 15, 2005: B2B Web Power Webinar for MarketingProfs.com.
May 26, 2005: Getting Your Word’s Worth: Website writing that boosts search engine rankings and visitor value for the Boston Chapter of the Business Marketing Association.
I found the presentation to be very informative and the timing couldn’t have been better. I am excited to put what I learned last night into action on our current website project. I just hope we’re ready to handle the increased inquiries.
Corey Marcotte
Operation Coordinator/Sr. Applications Engineer
Beswick Engineering
February 9, 2005: Quick & Dirty Case Studies and Press Releases for Trinity Communications and Smart Page Technologies.
I really enjoyed the workshop with Jonathan. I cannot tell you how helpful it was for me. Already I’ve incorporated many of his ideas and suggestions into a press release that I reworked.
Cindy Hendelman
Marketing Communications Manager
Lasertone Corporation and Smart Page Technologies