The eBook eBook

Download The eBook eBook: How to turn your expertise into magnetic marketing material

Everybody’s talking about ebooks. Wouldn’t it be nice to find an efficient, effective way to write them? To create the kind of compelling, credibility-building content that customers, influencers and prospects seek, share and read?

Look no further. The eBook eBook is here and available for free. No registration required!

In more than 40 insight-drenched pages, you’ll discover:

Real-life examples of marketing successes you can emulate
Guidelines for identifying compelling content
The secrets to telling unforgettable stories
Hints, tips and secrets for organizing your ebook
How to supplement your ideas with stats, graphs, quotes, anecdotes and more
The right way introduce your ebook
An even better way to conclude your ebook to encourage reader action
Practical pointers on tone, theme and style
Suggestions for promoting your ebook
In sum, everything you need to write your own successful ebook, all in one convenient PDF.

Download The eBook eBook now

The eBook eBook at a glance

What’s inside? Take a look at the Table of Contents:

What can an ebook do for you?
Who should – and should not – create ebooks?
What will you write about?
- Frame the debate in your favor
- “Help, I can’t think of anything!”
- The Forbidden Zone: Really bad ideas for ebooks
Show Your “But”: Why you need conflict and how to create it
Organizing your ebook piece by piece
- Big-picture bites
- The numerical list
- Chronological steps
- Expanded case study
- Annotated research results
- Little nibbles
Welcome to My eBook: Writing inviting introductions
Case Study: Downloads of Dow Jones’ Taxonomy Folksonomy Cookbook triple expectations
In Conclusion: Never-ending endings
A matter (or two) of style
- What should your ebook sound like?
- What should your ebook look like?
- Patrick Ciano’s binding book design tips
Getting the Word Out: A few thoughts on promoting your ebook
10 practical tips for successful ebooks
Your ebook checklist

And then some…

You get all the above, plus illustrations from successful ebooks and behind-the-scenes insights from successful ebook creators like Dow Jones, Gomez, ExpressPoint and more!

Download The eBook eBook now

People are talking about The eBook eBook

“Ebooks are great marketing. Imagine readers are excited to consume your materials and eager to pass them on to others. Its a marketer’s dream come true. Now everything you need to know about publishing your own is in one place–here in the terrific eBook eBook.”

David Meerman Scott
Business Week bestselling author of The New Rules of Marketing & PR and World Wide Rave. Scott’s own ebook, The New Rules of Viral Marketing, has been downloaded more than a half million times.

“Jonathan Kranz nailed it! His outstanding ebook on ebooks provides the clearest road map I’ve seen to creating compelling ebooks. Every business should model what he’s done and watch their exposure explode!”

Michael A. Stelzner
Author of the book, Writing White Papers: How to Capture Readers and Keep Them Engaged

“If you’re still pumping traditional sales and marketing messages, Jonathan Kranz’s The eBook eBook will lead you from the abyss of ignorance into the light of successful, information-based campaigns that today’s decision-makers respond to.”

Suzanne McDonald, president, Designated Editor

“eBooks are the new lead-gen weapon every sales team’s been looking for. Now Jonathan Kranz shows how to unlock hidden expertise within your company and distill it into an ebook your customers will demand to get from you.”

John Fox, author, Marketing-Playbook

“I’m very interested in ebooks and think that this is THE BEST ‘how to’ guide I’ve read. It’s one of those books I’ll definitely be referencing for a long time to come.”

Michele Linn, principcal, Linn Communications