5. Curriculum flexibility
One size DOES NOT fit all. Your workshop curriculum must be tailored to the needs of your organization, including the skill level of participants (experienced marcom pros versus product managers, for example) and the kinds of deliverables (Web pages, emails, articles) you want to create.
Workshop exercises fall into two broad categories:
- General skills, such as storytelling or creating effective headlines, that apply to just about any communications project
- Specific deliverables, such as how to write marketing emails or Web landing pages
Before you commit to a workshop, be sure you can work with the instructor to create a curriculum that genuinely fits your objectives.