Give it away and reap the rewards
In the UK, giving away free books has — surprise, surprise — led to the increase of book sales, much to the disbelief of incredulous booksellers. Follow the link in the full blog post for more.
Marketing Writing Training: 5 Things You Should Look For, Part 5
The fifth and last part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: customized curriculums.
Ultimate Guide to Corporate Blogging Ebook Now Available
Get your free copy of one heck of a good, comprehensive gude to the serious business of blogging for business: http://labs.openviewpartners.com/corporate-blogging-ebook/
Marketing Writing Training: 5 Things You Should Look For, Part 4
The fourth part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: relevant examples.
Branded Content PR: February 3
Join me and a panel of esteemed colleagues for a 90-minute audio conference on the power of content marketing this coming Thursday, February 3, at 1 EST.
Marketing Writing Training: 5 Things You Should Look For, Part 3
The third part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: team feedback.
Make YOUR contribution to the Content Marketing Playbook
Add your contribution to this year’s Content Marketing Playbook by taking a moment to complete a brief, three-question survey. One lucky participant will get a special prize…
Marketing Writing Training: 5 Things You Should Look For, Part 2
The second part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: demand personal attention.
Marketing Writing Training: 5 Things You Should Look For, Part 1
The first part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: the power of the hands-on exercise.
2011 Social Media Predictions
Joe Pulizzi’s predications book has arrived and I’ve got a few things to add on my own, including observations about social media vs. mobile marketing.