10 Lessons from 15 Years: Part 10
The tenth and final part in a 10-part series of reflections on copy, communications and client services. Today’s topic: keep the change.
10 Lessons from 15 Years: Part 9
The ninth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: do not touch the “send” button with an itchy trigger finger.
10 Lessons from 15 Years: Part 8
The eighth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: brochure bashing.
10 Lessons from 15 Years: Part 7
The seventh part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the mighty power of good old direct marketing.
10 Lessons from 15 Years: Part 6
The sixth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: dispelling magical marketing thinking.
10 Lessons from 15 Years: Part 5
The fifth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the foibles of fads.
10 Lessons from 15 Years: Part 4
The fourth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the error of “perfection.”
10 Lessons from 15 Years: Part 3
The third part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the all-important safety factor.
10 Lessons from 15 Years: Part 2
The second part in a 10-part series of reflections on copy, communications and client services. Today’s topic: why creative briefs cover your ass.
10 Lessons from 15 Years: Part 1
The first part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the sinister “small” project.