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10 Lessons from 15 Years: Part 1

The first part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the sinister “small” project.

There’s no room for a Mickey Mouse training program. Walt Disney speaks to the value of hands-on training that inspires practical application.

New article on MarketingProfs. Really.

You’ll flip over this straightforward technique that turns the usual product chest-beating into a great way to create content points for your ebook.

Fifth and last in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.

Fourth in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.

Third in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.

Second in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.

First in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.

Extra! Extra! Dropped Comma Creates Rhetorical Drama!

(In the age of social media, does anyone remember what an “extra” is? Free ebook — cured of acne — to anyone who does.)