Here, Kitty Kitty: Social Media “Experts”
What’s in a “social media expert”? Read on for a catty answer.
Call Centers — The Wasted Brand Opportunity
When you treat call centers as a waste of precious resources, you waste a critical chance to win the hearts and minds of customers. Consider an alternative that has genuine value for your customers and your business.
MarketingProfs: 2 of top 10 articles in 2009
Two of my articles made MarketingProfs’ list of the top-10 most read articles of 2009. Find the links here.
Guest Post: eBook cures 7 Infectious Diseases of B2B Marketing
Kathryn Roy explores one example of illness from her ebook, 7 Infectious Diseases of B2B Marketing.
How to deliver bad news
We hate to do it, but sometimes we have no choice but to bring bad news. Here’s how to do it with some modicum of class…
Creating Magnetic Marketing at MENG
Learn more about content marketing at Jonathan’s December 2 webinar, at MENG — Creating Magnetic Marketing: Making content that connects with B2B and B2C customers.
Meeting at Tippingpoint Labs
Tippingpoint Labs is brewing up some provocative and genuinely interesting content stuff. Read more about my visit to the laboratory…
NJ applauds Cookbook ebook
The Star-Ledger holds the Taxonomy Folksonomy Cookbook as a model in its article, “Free-download publications are a great way to attract attention.”
Content marketing strategy — top questions to ask
The challenge of content marketing is not lack of possibilities, but finding an effective way to make smart choices among all the various, tactical options. Consider these questions as a starting point for creating an actionable content marketing strategy.
Email marketing of dubious attraction
Would you like to get 30 commercial emails for the next 30 days? Believe it or not, that’s an offer I recently received in my inbox…