Content: Once is not enough
Dow Jones gets it — if a content strategy is worth executing once, it’s worth repeating. See how they’ve built upon the success of the Taxonomy Folksonomy Cookbook with an expanding series of innovative ebooks.
Guest Post: 5 Management Blunders Causing Sales Impotence
Sales superstar John Fox takes us behind the scenes of his new ebook, 5 Management Blunders Causing Sales Impotence.
Guest Post: 5 Keys to Making Content Marketing Matter
Patsi Krakoff of Writing on the Web draws on her extensive experience to give us a much needed marketing perspective on the meaning of content.
New ebook on case studies: Making Your Case
Download the free ebook that gives you everything you need to know to write compelling, lead-generating case studies. No registration required!
Generalist Vs. Specialist? Neither and Both
There are advantages and disadvantages to either approach. I look at the pros and cons, then offer a third possibility writers should seriously consider.
Conversations with 3 brilliant marketers
Talk about social: I picked up the phone yesterday and talked to three exceptional marketers you should get to know — Rob Slee, Scott Karambis and Michael Stelzner. Here’s a taste of what they had to say…
Give a click to help YWCA get $100,000
Help the YWCA help survivors of domestic violence. Go to www.clicktoempower.org and vote for the YWCA in its bid to win a $100,000 grant from the Allstate Foundation.
The (web) surfer’s code: lessons from the laid-back
Web surfers can learn from the real thing — the pioneers who ride the waves. Take a look at The Surfer’s Code posted at the dedicated surfing beaches in Ocean City, NJ.
5 ebook ideas for overcoming writer’s block
You know an ebook could elevate your organization over the competition. You know you WANT to write one. But you don’t know what to say. Or how to get started. Fear not — here are five ideas that can light your fires, fast.
Please don’t tell us you’re the messiah
Too good (or bad) to be true: a businessman takes out a full page advertisement in The New Yorker to share the Good News of his hotel takeover. He’s saving The American Dream, one jaw-droppingly self-serving story at a time.