Content teams: How Schlumberger digs for quality content
Content marketing isn’t just for high-tech or hip companies. Homer Starkey talks about how Schlumberger prospects for oil/gas technology customers through grounded content.
Content teams interview with Joseph Kalinowsky
For a fresh perspective on content management, we turn to someone with a visual arts background, the esteemed JK of CMI who tells us how to sustain the brand without getting boring.
Seriously “ridiculous”: An interview with Tim Washer
A very funny man shares very intelligent insights on content creation and content team management.
Boston digital marketing seminar, October 18 -19: Sleek Marketing University
Live or work in the Boston area and want to learn more about digital marketing? Check out Sleek Marketing University — I have discounts and free tickets to give away!
Content team ideas from Michele Linn
When you manage content for the Content Marketing Institute, you really know what it means to lead content creation teams. Inside: a preview of what Michele Linn has to say about content management.
Meet content creation team contributor Martha Gallagher
You have three weeks to rebrand a company that has nearly tripled in size. That’s Martha’s content creation team story, and it will be an exciting part of the upcoming ebook on building successful content creation teams.
Building content creation teams — you wanna’ join in?
I’m lining up an outstanding list of content leadership experts for a new book on building content creation teams. Will you be one of them?
Working with a freelance blogger
My friend Margie Dana has great advice for working more effectively with a freelance blogger.
Apple believes in in-house training — why don’t you?
No bull: Apple invests in in-house training for its employees. Shouldn’t you?
Defining Your Content Turf
The second video presentation in a series about building your content strategy, Defining Your Turf helps you define the all-crucial what — what will your content be about? What can you own that’s distinctive and urgent?