Setting Business Goals for Your Content Strategy
Creating a content strategy? First, you need to define and clarify your business goals. Here’s how.
Does B2B vs. B2C really matter?
What do you think is the great dividing line in marketing? I offer the following for your consideration.
Brief Guide to Writing Books
How to write a book to book to advance your career, briefly speaking.
Podcast: How to publish a book to promote your business
Publish thee a book! Listen to my words and learn how. Dude.
Please allow me to expose myself
If “content is king,” then those of us who actually create content (you know, writers, artists, musicians, etc.) are often nothing but serfs. I am writer, hear me rant. (With a big shot out to Tim Kreider.)
Epic Content Marketing: available now
Marketers looking for a great content starting point need look no further: Epic Content is here!
Leadership Lessons from a Librarian
When I got a surprise tour of the Cleveland Public Library, I got to “check out” valuable lessons in how to lead.
What I want to get out of Content Marketing World
What I want for Christmas, I mean, for Content Marketing World, in 2013.
Content Marketing 101: Getting Started is SOLD OUT!
I hope you’re one of the people who registered for my workshop. If not, I’ll still trade content advice for food or beer at CMW. See you there!