7. Direct marketing methods remain relevant
Direct isn’t dead, but dominant. You know when the Web turned from a faddish plaything (late 90’s) to a real, commercial power (early 00’s)? When Google allowed us to apply tried and true direct marketing principles to the Internet: testing, metrics, offers and a relentless focus on specific audiences. If you think social media is any different, think again. The people who are successful aren’t merely “sharing the love” – they’re creating platforms for targeted offers with carefully crafted response devices. Watch and learn.
Example: How to write better response devices.