If you’re pursuing a content strategy as a means of establishing thought-leadership, encouraging prospect trust and advancing your presence in a given industry, you must remember one thing:
Once isn’t enough.
One article, one case study, one white paper, one ebook will not get you where you want to go. As a tactic, sure, the one-off may help you gather leads and achieve publicity. But as a strategy, content marketing demands repeat effort. Persistence. Sticktoitiveness.
That’s why I’m very pleased that Dow Jones (disclaimer alert — yup, they’re a client of mine) has built on the success of The Taxonomy Folksonomy Cookbook with a number of subsequent ebooks, including The Conversational Corporation and two, brand new ebooks you may want to read:
- Return On Intelligence: How Integrated Information Advances Business Metrics
- Pay Now or Pay Later: Uncovering the Real Value of Information to the Knowledge-Driven Enterprise
I know that The Taxonomy Folksonomy Cookbook put more than 50 qualified leads into the sales pipeline. I’ll ask my contacts how the other books have faired. In the meantime, they’re free for you to download, no registration required.
Are you writing ebooks? Get content writing training for ebooks here.