Every day, I get follow requests from so-called “social media experts.” Funny, but when I go to their home pages, I don’t find any evidence of actual social or business activity. You know, experience in sales, marketing, public relations. Experience in communications or community building. Experience in any meaningful way that has connected reaching people to building enterprises.
So what makes these people social media experts, other than spending a whole lot of time on Twitter, LinkedIn, Facebook, what-have-you?
I’m reminded of an anecdote my wife shared with me regarding a recent guest lecturer at Boston College. The speaker, a noted author famed for her salty language and realistic take on hard issues such as faith and alcoholism, told a story about the time she announced her conversion to Catholicism to her ex-husband, a professor of comparative religions.
He scoffed at her, saying that in his position as an academic expert on religion, he knew what was worth knowing about any religion — and there wasn’t anything to her faith. Her comeback: “That’s like a guy who spends all day watching porn thinking he knows the first thing about p****y.”
Well put. And that, in a nutshell, pretty much sums up my opinion of so many self-titled “social media experts.”
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