1. Hands-on Exercises
No amount of talking, no matter how engaging, will make you and your colleagues more effective marketing writers. A writing curriculum must be built upon – wait for it! – writing. The right writing exercises focus on precise techniques or qualities (storytelling or skimmable subheads, for example) to develop practical skills that can be applied long after the workshop is over.
A good writing exercise must:
- Transfer a skill relevant to marketing requirements
- Include clear examples and instructions
- Be simple enough to fulfill on site, yet rich enough to reward subsequent efforts in the weeks and months to come