Yesterday, the Star-Ledger and nj.com posted a terrific article about ebooks by guest columnist, Allan Hoffman. Here’s an excerpt from “Free-download publications are a great way to attract attention“:
But let’s face it: If you’re calling something an e-book (rather than a pamphlet, or just a PDF), you’re raising expectations about it. You will want to take a look at successful e-books to see how they’ve blended slick design and meaningful content in order to grab their readers’ attention.
Take the “Taxonomy Folksonomy Cookbook,” a 22-page e-book from Dow Jones Client Solutions (available at solutions.dowjones.com/cookbook/). With illustrations of brightly colored apples, cakes and grapes, the e-book takes on a technical topic — the “metadata” used to “tag” digital information — and approaches it with a fun, friendly attitude. If you’re interested in the material, you’ll read this e-book and think, “Wow, I can’t believe this is free!”
Thank you, Allan!
Learn how you can create equally successful ebooks in my ebook writing workshop.