After months of anticipation, I’m off to Content Marketing World next week. I got work to do, you bet (Content Marketing 101: Getting Started), but I also want to revel in the opportunities offered by the event. Here’s what I’ll be looking for:
- International reach: What are marketers doing to attract prospects beyond North America? Do we need to tailor the content for non-anglophone audiences? How do we distribute our content effectively?
- The noise problem: I feared it would happen and it did happen — content by the bucketload, making it harder and harder to be heard amongst the crowd. Me, I aim for relevance as the essential way to win. What’s everyone else doing? Can we do better than simply run from one tactic to another?
- William Shatner: Why the hell not?
- You: Really, the number one thing for me is the chance to reconnect with old friends and make new ones. If you’re reading this blog and you’re going to be there, I hope we have a chance to meet.