Working with a freelance blogger
My friend Margie Dana has great advice for working more effectively with a freelance blogger.
Does B2B vs. B2C really matter?
What do you think is the great dividing line in marketing? I offer the following for your consideration.
How to create a content strategy, part 7: Reality-check your plan
You know what they say about the best laid plans. (It’s not, “How did they get so lucky?) Make sure you run your plans against these reality checks.
How to create a content strategy, part 6: Identify your optimal tactics
There are many tactics that MIGHT work, but for your content strategy to succeed, you need to concentrate on the ones that WILL work under real-world business conditions.
How to create a content strategy, part 5: Define your content turf
To succeed, your content subject matter area — your turf — needs these three things to sustain and fulfill your strategy…
Content Strategy 101 podcast available now
Get a taste of the Content Marketing World Content Marketing 101 by hearing Jonathan talk to Pamela Muldoon about content strategy.
How to create a content strategy, part 4: Establish your BUSINESS goals
Don’t confuse tactical content objectives with your most important starting point: determining your strategic business goals. (Plus, save $100 on CMW registration!)
How to create a content strategy, part 3: Seriously, what is a “content strategy”?
What’s the difference between wishful content thinking and successful content execution? An intelligent strategy that includes the following components…
How to create a content strategy, part 2: What is this thing called “content”?
Too often, what people call “content” doesn’t have enough substance to be worthy of the name. This is what content really is — or should be.
How to create a content strategy, part 1: Introducing Content Marketing 101: Getting Started
What’s better than learning about content strategy? Getting hands-on guidance for actually creating one. First in a multi-part series about content strategy creation.