Ultimate Guide to Corporate Blogging Ebook Now Available
Get your free copy of one heck of a good, comprehensive gude to the serious business of blogging for business: http://labs.openviewpartners.com/corporate-blogging-ebook/
Marketing Writing Training: 5 Things You Should Look For, Part 4
The fourth part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: relevant examples.
Marketing Writing Training: 5 Things You Should Look For, Part 2
The second part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: demand personal attention.
10 Lessons from 15 Years: Part 10
The tenth and final part in a 10-part series of reflections on copy, communications and client services. Today’s topic: keep the change.
10 Lessons from 15 Years: Part 8
The eighth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: brochure bashing.
10 Lessons from 15 Years: Part 7
The seventh part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the mighty power of good old direct marketing.
10 Lessons from 15 Years: Part 6
The sixth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: dispelling magical marketing thinking.
10 Lessons from 15 Years: Part 5
The fifth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the foibles of fads.
10 Lessons from 15 Years: Part 4
The fourth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the error of “perfection.”
10 Lessons from 15 Years: Part 3
The third part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the all-important safety factor.