10 Lessons from 15 Years: Part 2
The second part in a 10-part series of reflections on copy, communications and client services. Today’s topic: why creative briefs cover your ass.
10 Lessons from 15 Years: Part 1
The first part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the sinister “small” project.
Key Content Marketing Question #4: Is it worth your time?
Fourth in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Key Content Marketing Question #3: Is your content easy to find?
Third in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Key Content Marketing Question #2: Have you tapped all your expertise?
Second in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Here, Kitty Kitty: Social Media “Experts”
What’s in a “social media expert”? Read on for a catty answer.
Call Centers — The Wasted Brand Opportunity
When you treat call centers as a waste of precious resources, you waste a critical chance to win the hearts and minds of customers. Consider an alternative that has genuine value for your customers and your business.
MarketingProfs: 2 of top 10 articles in 2009
Two of my articles made MarketingProfs’ list of the top-10 most read articles of 2009. Find the links here.
Guest Post: eBook cures 7 Infectious Diseases of B2B Marketing
Kathryn Roy explores one example of illness from her ebook, 7 Infectious Diseases of B2B Marketing.