How to deliver bad news
We hate to do it, but sometimes we have no choice but to bring bad news. Here’s how to do it with some modicum of class…
Creating Magnetic Marketing at MENG
Learn more about content marketing at Jonathan’s December 2 webinar, at MENG — Creating Magnetic Marketing: Making content that connects with B2B and B2C customers.
Meeting at Tippingpoint Labs
Tippingpoint Labs is brewing up some provocative and genuinely interesting content stuff. Read more about my visit to the laboratory…
NJ applauds Cookbook ebook
The Star-Ledger holds the Taxonomy Folksonomy Cookbook as a model in its article, “Free-download publications are a great way to attract attention.”
Content marketing strategy — top questions to ask
The challenge of content marketing is not lack of possibilities, but finding an effective way to make smart choices among all the various, tactical options. Consider these questions as a starting point for creating an actionable content marketing strategy.
Email marketing of dubious attraction
Would you like to get 30 commercial emails for the next 30 days? Believe it or not, that’s an offer I recently received in my inbox…
Tweeters in the Mist — Director’s Cut
Yes, Tweeters in the Mist proved a provocative exploration of the elusive, twittering beast. But after discovery of previously unseen footage, the director’s original intentions have now been fulfilled in a new release with a different, more dramatic, ending.
Saddleback Leather: This site is my kind of bag
I rarely get excited about a retail site; most are boring, self-absorbed and entirely devoid of either interesting or helpful content. But the Saddleback Leather Company is an exception. Here’s why: 1. First and foremost, it’s the product: beautiful, hand-made leather bags and packs that look as if they could survive the apocalypse. When Armageddon…
Guest Post: Forget about relationships — blogs are for SEO
I met Chris Baggot at a content marketing summit organized by Joe Pulizzi for OpenView Venture Partners’ portfolio of B2B software companies. Chris was one of the featured presenters and I was impressed by his controversial take on blogging — forget about subscribers and building relationships, the real game is SEO. I followed up with…
It’s here: the new Content Marketing Playbook!
How dost thou love content marketing? Let thee count the ways — all 42 of them. For your free downloading pleasure, here is the Content Marketing Playbook I wrote with Joe Pulizzi.