It’s here: the new Content Marketing Playbook!
How dost thou love content marketing? Let thee count the ways — all 42 of them. For your free downloading pleasure, here is the Content Marketing Playbook I wrote with Joe Pulizzi.
Guest Post: B2B Email Best Practices eBook
Think email’s old-fashioned? Not so fast: Galen De Young of Proteus B2B tells us to integrate email into our B2B marketing efforts for maximum impact.
The Number One Important Thing SEO, SM and Content Marketing Have in Common
On the Web, what should you do? Create a lead-gen machine that feeds a sales engine? Or create a marketplace that attracts prospects and customers? In the end, the model that conforms to customer desires will prevail. Here’s the story…
Content: Once is not enough
Dow Jones gets it — if a content strategy is worth executing once, it’s worth repeating. See how they’ve built upon the success of the Taxonomy Folksonomy Cookbook with an expanding series of innovative ebooks.
Guest Post: 5 Keys to Making Content Marketing Matter
Patsi Krakoff of Writing on the Web draws on her extensive experience to give us a much needed marketing perspective on the meaning of content.
New ebook on case studies: Making Your Case
Download the free ebook that gives you everything you need to know to write compelling, lead-generating case studies. No registration required!
5 ebook ideas for overcoming writer’s block
You know an ebook could elevate your organization over the competition. You know you WANT to write one. But you don’t know what to say. Or how to get started. Fear not — here are five ideas that can light your fires, fast.
Please don’t tell us you’re the messiah
Too good (or bad) to be true: a businessman takes out a full page advertisement in The New Yorker to share the Good News of his hotel takeover. He’s saving The American Dream, one jaw-droppingly self-serving story at a time.
How NOT to write an ebook
I believe in the power of negative thinking. If you’d like a firmer grip on what you SHOULD do when you create an ebook, you may want to consider a few things you SHOULD NOT do. (Besides, it’s nice to be naughty.)
Check out the B2B Content Marketing Workbook
Do you know the 9 reasons to do content marketing? Or how to pick the right issues? Or how to generate great content? Velocity Partners knows and is willing to share…