content marketing

How to create a content strategy, part 6: Identify your optimal tactics

There are many tactics that MIGHT work, but for your content strategy to succeed, you need to concentrate on the ones that WILL work under real-world business conditions.

How to create a content strategy, part 5: Define your content turf

To succeed, your content subject matter area — your turf — needs these three things to sustain and fulfill your strategy…

Content Strategy 101 podcast available now

Get a taste of the Content Marketing World Content Marketing 101 by hearing Jonathan talk to Pamela Muldoon about content strategy.

How to create a content strategy, part 4: Establish your BUSINESS goals

Don’t confuse tactical content objectives with your most important starting point: determining your strategic business goals. (Plus, save $100 on CMW registration!)

How to create a content strategy, part 3: Seriously, what is a “content strategy”?

What’s the difference between wishful content thinking and successful content execution? An intelligent strategy that includes the following components…

How to create a content strategy, part 2: What is this thing called “content”?

Too often, what people call “content” doesn’t have enough substance to be worthy of the name. This is what content really is — or should be.

How to create a content strategy, part 1: Introducing Content Marketing 101: Getting Started

What’s better than learning about content strategy? Getting hands-on guidance for actually creating one. First in a multi-part series about content strategy creation.