Podcast: 4 Big Things on High Tech Marketers Minds
Listen and learn about the top four challenges facing enterprise high tech marketers.
The new gated content: to get the goodies, give up the “likes”
What do you think of this deal? “We’ll give you the content — but first, you have to show us the love.” Here are my thoughts.
How to Get People to Help You Create Content
If you’re willing to listen, people are willing to speak. Tapping your contacts makes it relatively easy to find valuable insights.
Tangled up in LinkedIn…
Once you get past the mixed Dylan allusions, you’ll see a few observations regarding my first steps in my latest venture: preparing a radio podcast. You’re invited to join the party. (Although it’s still early and I haven’t put out the beer and pretzels yet.)
Content Execution Excellence Part 10: Remember Your Goals
In the last of a series of ten posts on content, a gentle reminder to remember why we’re doing what we’re doing.
Content Execution Excellence Part 9: Plot the Next Step
You can take the writer out of direct marketing, but once that writer has been disciplined in the field, you can’t take direct marketing out of the writer. And that’s a good thing. Because direct marketing is all about getting results by driving action. Now, consider your content. Chances are, creating it represents a significant…
Best Reason for Content: The Sale’s Over Before it Begins
Before your sales reps even open their mouths, buyers are already more than halfway to forming their own purchasing conclusions. If you’re not giving them content, you’re not making the sale.
Content Execution Excellence Part 8: Multiply Your Efforts
Recycling: it’s not just good for the planet, it’s good for content production, too.
Content Execution Excellence Part 7: Create a Process
To succeed with content, you need a process for creating it. Here’s a quick, three-part breakdown of the basics…
Content Execution Excellence Part 6: Wear Your Briefs
Do you have what it takes to fill in a brief? If you intend to make quality content, I sure hope so.