Which writers get paid?
Hey hungry writers, stop drinking “whine.” Here’s the scoop about making money…
Marketing Writing Training: 5 Things You Should Look For, Part 5
The fifth and last part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: customized curriculums.
Marketing Writing Training: 5 Things You Should Look For, Part 4
The fourth part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: relevant examples.
Make YOUR contribution to the Content Marketing Playbook
Add your contribution to this year’s Content Marketing Playbook by taking a moment to complete a brief, three-question survey. One lucky participant will get a special prize…
Marketing Writing Training: 5 Things You Should Look For, Part 2
The second part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: demand personal attention.
Marketing Writing Training: 5 Things You Should Look For, Part 1
The first part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: the power of the hands-on exercise.
10 Lessons from 15 Years: Part 10
The tenth and final part in a 10-part series of reflections on copy, communications and client services. Today’s topic: keep the change.
10 Lessons from 15 Years: Part 8
The eighth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: brochure bashing.
10 Lessons from 15 Years: Part 7
The seventh part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the mighty power of good old direct marketing.
10 Lessons from 15 Years: Part 4
The fourth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the error of “perfection.”