10 Lessons from 15 Years: Part 3
The third part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the all-important safety factor.
10 Lessons from 15 Years: Part 2
The second part in a 10-part series of reflections on copy, communications and client services. Today’s topic: why creative briefs cover your ass.
10 Lessons from 15 Years: Part 1
The first part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the sinister “small” project.
Key Content Marketing Question #5: What’s next?
Fifth and last in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Acne Cured the Ebook
Extra! Extra! Dropped Comma Creates Rhetorical Drama!
(In the age of social media, does anyone remember what an “extra” is? Free ebook — cured of acne — to anyone who does.)
MarketingProfs: 2 of top 10 articles in 2009
Two of my articles made MarketingProfs’ list of the top-10 most read articles of 2009. Find the links here.
How to deliver bad news
We hate to do it, but sometimes we have no choice but to bring bad news. Here’s how to do it with some modicum of class…
Email marketing of dubious attraction
Would you like to get 30 commercial emails for the next 30 days? Believe it or not, that’s an offer I recently received in my inbox…
Saddleback Leather: This site is my kind of bag
I rarely get excited about a retail site; most are boring, self-absorbed and entirely devoid of either interesting or helpful content. But the Saddleback Leather Company is an exception. Here’s why: 1. First and foremost, it’s the product: beautiful, hand-made leather bags and packs that look as if they could survive the apocalypse. When Armageddon…
Guest Post: B2B Email Best Practices eBook
Think email’s old-fashioned? Not so fast: Galen De Young of Proteus B2B tells us to integrate email into our B2B marketing efforts for maximum impact.