NJ applauds Cookbook ebook
The Star-Ledger holds the Taxonomy Folksonomy Cookbook as a model in its article, “Free-download publications are a great way to attract attention.”
It’s here: the new Content Marketing Playbook!
How dost thou love content marketing? Let thee count the ways — all 42 of them. For your free downloading pleasure, here is the Content Marketing Playbook I wrote with Joe Pulizzi.
Guest Post: B2B Email Best Practices eBook
Think email’s old-fashioned? Not so fast: Galen De Young of Proteus B2B tells us to integrate email into our B2B marketing efforts for maximum impact.
Content: Once is not enough
Dow Jones gets it — if a content strategy is worth executing once, it’s worth repeating. See how they’ve built upon the success of the Taxonomy Folksonomy Cookbook with an expanding series of innovative ebooks.
Guest Post: 5 Management Blunders Causing Sales Impotence
Sales superstar John Fox takes us behind the scenes of his new ebook, 5 Management Blunders Causing Sales Impotence.
New ebook on case studies: Making Your Case
Download the free ebook that gives you everything you need to know to write compelling, lead-generating case studies. No registration required!
5 ebook ideas for overcoming writer’s block
You know an ebook could elevate your organization over the competition. You know you WANT to write one. But you don’t know what to say. Or how to get started. Fear not — here are five ideas that can light your fires, fast.
How NOT to write an ebook
I believe in the power of negative thinking. If you’d like a firmer grip on what you SHOULD do when you create an ebook, you may want to consider a few things you SHOULD NOT do. (Besides, it’s nice to be naughty.)
Check out the B2B Content Marketing Workbook
Do you know the 9 reasons to do content marketing? Or how to pick the right issues? Or how to generate great content? Velocity Partners knows and is willing to share…
eBooks #1 awareness tool?
John Fox of Marketing-Playbook.com has posted an intriguing summary of a July 2009 Tech Target Media Consumption Report.
Here’s the thing that presses my buttons: In the “awareness” stage of the purchasing process, the top 5 online marketing tools are: