Content Execution Excellence Part 4: Tell Stories
When you create content, create drama that whets the appetitie for that content. Here’s how in three basic steps.
New Content Marketing Playbook 2011!
Your patience has been rewarded: the new Content Marketing Playbook 2011 has arrived. Behold…
Save $200 on Marketing Writing Bootcamp
Sharpen your writing skills and save $200 to boot. Here’s how…
Learn how to write ebooks: June webinar
Want to learn more about writing ebooks? Get the inside scoop from me by registering for the MarketingProfs University’s Marketing Writing Bootcamp.
Do you know who you’re talking to? Really?
Announcing a new website with resources that can help you reach a deeper, more enriching understanding of the people who matter most: your customers/clients/buyers.
Marketing Writing Training: 5 Things You Should Look For, Part 5
The fifth and last part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: customized curriculums.
Marketing Writing Training: 5 Things You Should Look For, Part 4
The fourth part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: relevant examples.
Branded Content PR: February 3
Join me and a panel of esteemed colleagues for a 90-minute audio conference on the power of content marketing this coming Thursday, February 3, at 1 EST.
Marketing Writing Training: 5 Things You Should Look For, Part 3
The third part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: team feedback.
Marketing Writing Training: 5 Things You Should Look For, Part 2
The second part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: demand personal attention.