How Walt Disney trained his talent
There’s no room for a Mickey Mouse training program. Walt Disney speaks to the value of hands-on training that inspires practical application.
Ebooks: Turn self-centered features into customer-centric issues
You’ll flip over this straightforward technique that turns the usual product chest-beating into a great way to create content points for your ebook.
Key Content Marketing Question #2: Have you tapped all your expertise?
Second in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Key Content Marketing Question #1: Do we have what readers want?
First in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Creating Magnetic Marketing at MENG
Learn more about content marketing at Jonathan’s December 2 webinar, at MENG — Creating Magnetic Marketing: Making content that connects with B2B and B2C customers.
Content marketing strategy — top questions to ask
The challenge of content marketing is not lack of possibilities, but finding an effective way to make smart choices among all the various, tactical options. Consider these questions as a starting point for creating an actionable content marketing strategy.
Guest Post: 5 Management Blunders Causing Sales Impotence
Sales superstar John Fox takes us behind the scenes of his new ebook, 5 Management Blunders Causing Sales Impotence.
Generalist Vs. Specialist? Neither and Both
There are advantages and disadvantages to either approach. I look at the pros and cons, then offer a third possibility writers should seriously consider.