Content Execution Excellence Part 5: Break Your Brand Standards
Sigh, branding. You want to talk branding? Here’s a comfy chair, here’s a box of tissues. Now let it all out. There, there. Okay, ready? Here’s what you do about content and branding.
Content Execution Excellence Part 4: Tell Stories
When you create content, create drama that whets the appetitie for that content. Here’s how in three basic steps.
Content Execution Excellence Part 3: Insource Your Ideas
Outsource production, sure. But when it comes to generating meaningful content ideas, look inside your own business.
Content Execution Excellence Part 2: Find the Sweet Spot
The right content speaks to customer needs while playing to your business’ strengths. Here’s how to find the sweet spot you should aim for.
Content Execution Excellence Part 1: Don’t Sling Hash
In content marketing, execution is everything. And good execution begins with the right attitude — a promise to avoid generic content in favor of content with real flavor.
Video: What does it take to be a marketer today?
What skills, qualifications, characteristics and nerve-endings should a marketer have today? Rob Ciampa and I talk about the qualities we value (or not) in a marketing pro.
Rich evening for rich media
Comments and insights from the PRSA Boston panel discussion on rich media at Microsoft’s NERD Center
Rich Media at PRSA Boston
Join me for the panel discussion, The New PR – How to Use Rich Media to Create Winning Campaigns, on January 24 in Kendall Square.