The new gated content: to get the goodies, give up the “likes”
What do you think of this deal? “We’ll give you the content — but first, you have to show us the love.” Here are my thoughts.
How to Get People to Help You Create Content
If you’re willing to listen, people are willing to speak. Tapping your contacts makes it relatively easy to find valuable insights.
Tangled up in LinkedIn…
Once you get past the mixed Dylan allusions, you’ll see a few observations regarding my first steps in my latest venture: preparing a radio podcast. You’re invited to join the party. (Although it’s still early and I haven’t put out the beer and pretzels yet.)
The End of Social Media
Listen to me rant about my morning “surprises” from Spreaker. Or not, if you have something better to do.
Content Execution Excellence Part 8: Multiply Your Efforts
Recycling: it’s not just good for the planet, it’s good for content production, too.
Video: What does it take to be a marketer today?
What skills, qualifications, characteristics and nerve-endings should a marketer have today? Rob Ciampa and I talk about the qualities we value (or not) in a marketing pro.
“Are you taking on new clients?” Not from you, bub.
I’m getting spam from Referral Key and I’m not pleased about it. Join me in the ritual venting of the spleen.
Give it away and reap the rewards
In the UK, giving away free books has — surprise, surprise — led to the increase of book sales, much to the disbelief of incredulous booksellers. Follow the link in the full blog post for more.
Ultimate Guide to Corporate Blogging Ebook Now Available
Get your free copy of one heck of a good, comprehensive gude to the serious business of blogging for business: http://labs.openviewpartners.com/corporate-blogging-ebook/
2011 Social Media Predictions
Joe Pulizzi’s predications book has arrived and I’ve got a few things to add on my own, including observations about social media vs. mobile marketing.