10 Lessons from 15 Years: Part 5
The fifth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the foibles of fads.
Key Content Marketing Question #4: Is it worth your time?
Fourth in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Here, Kitty Kitty: Social Media “Experts”
What’s in a “social media expert”? Read on for a catty answer.
Meeting at Tippingpoint Labs
Tippingpoint Labs is brewing up some provocative and genuinely interesting content stuff. Read more about my visit to the laboratory…
Tweeters in the Mist — Director’s Cut
Yes, Tweeters in the Mist proved a provocative exploration of the elusive, twittering beast. But after discovery of previously unseen footage, the director’s original intentions have now been fulfilled in a new release with a different, more dramatic, ending.
Guest Post: Forget about relationships — blogs are for SEO
I met Chris Baggot at a content marketing summit organized by Joe Pulizzi for OpenView Venture Partners’ portfolio of B2B software companies. Chris was one of the featured presenters and I was impressed by his controversial take on blogging — forget about subscribers and building relationships, the real game is SEO. I followed up with…
The Number One Important Thing SEO, SM and Content Marketing Have in Common
On the Web, what should you do? Create a lead-gen machine that feeds a sales engine? Or create a marketplace that attracts prospects and customers? In the end, the model that conforms to customer desires will prevail. Here’s the story…
Conversations with 3 brilliant marketers
Talk about social: I picked up the phone yesterday and talked to three exceptional marketers you should get to know — Rob Slee, Scott Karambis and Michael Stelzner. Here’s a taste of what they had to say…
Give a click to help YWCA get $100,000
Help the YWCA help survivors of domestic violence. Go to www.clicktoempower.org and vote for the YWCA in its bid to win a $100,000 grant from the Allstate Foundation.
The (web) surfer’s code: lessons from the laid-back
Web surfers can learn from the real thing — the pioneers who ride the waves. Take a look at The Surfer’s Code posted at the dedicated surfing beaches in Ocean City, NJ.