One of the 101 best copywriters in the world?
You’ll never guess who made it to the list.
Rich evening for rich media
Comments and insights from the PRSA Boston panel discussion on rich media at Microsoft’s NERD Center
Sugru hacks some cool (and sticky) content
Content isn’t just relevant for your sales pipeline — it can be a powerful tool for increased customer satisfaction and retention. See how Sugru uses a smart little booklet to turn customers into loyal allies.
10 Lessons from 15 Years: Part 10
The tenth and final part in a 10-part series of reflections on copy, communications and client services. Today’s topic: keep the change.
10 Lessons from 15 Years: Part 7
The seventh part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the mighty power of good old direct marketing.
10 Lessons from 15 Years: Part 6
The sixth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: dispelling magical marketing thinking.
10 Lessons from 15 Years: Part 5
The fifth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the foibles of fads.
Key Content Marketing Question #3: Is your content easy to find?
Third in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Guest Post: eBook cures 7 Infectious Diseases of B2B Marketing
Kathryn Roy explores one example of illness from her ebook, 7 Infectious Diseases of B2B Marketing.