Meeting at Tippingpoint Labs
Tippingpoint Labs is brewing up some provocative and genuinely interesting content stuff. Read more about my visit to the laboratory…
The Web giveth, the Web taketh away…
A reflection on milestones and the mixed blessings of the Web.
Saddleback Leather: This site is my kind of bag
I rarely get excited about a retail site; most are boring, self-absorbed and entirely devoid of either interesting or helpful content. But the Saddleback Leather Company is an exception. Here’s why: 1. First and foremost, it’s the product: beautiful, hand-made leather bags and packs that look as if they could survive the apocalypse. When Armageddon…
Content: Once is not enough
Dow Jones gets it — if a content strategy is worth executing once, it’s worth repeating. See how they’ve built upon the success of the Taxonomy Folksonomy Cookbook with an expanding series of innovative ebooks.
Guest Post: 5 Keys to Making Content Marketing Matter
Patsi Krakoff of Writing on the Web draws on her extensive experience to give us a much needed marketing perspective on the meaning of content.