Email marketing of dubious attraction
Would you like to get 30 commercial emails for the next 30 days? Believe it or not, that’s an offer I recently received in my inbox…
Idiocy of the 5 paragraph theme
Dark, dark thoughts about the rhetorical nightmare known as the “five paragraph theme.”
Why doesn’t Gourmet have an appetite for marketing?
We know that marketers should think of themselves as publishers. But should publishers think of themselves as marketers? The story of Gourmet’s demise tells us that perhaps they should…
Please don’t tell us you’re the messiah
Too good (or bad) to be true: a businessman takes out a full page advertisement in The New Yorker to share the Good News of his hotel takeover. He’s saving The American Dream, one jaw-droppingly self-serving story at a time.
Saving paper by printing on more of it?
Okay, this one is rich. I just received my credit card statement from my provider. Inside, there’s this helpful message from the good, caring people at the bank: “Reduce clutter and save trees — switch to Paperless Statements!”
The punch line?