Podcast: 4 Big Things on High Tech Marketers Minds
Listen and learn about the top four challenges facing enterprise high tech marketers.
The new gated content: to get the goodies, give up the “likes”
What do you think of this deal? “We’ll give you the content — but first, you have to show us the love.” Here are my thoughts.
Content Execution Excellence Part 10: Remember Your Goals
In the last of a series of ten posts on content, a gentle reminder to remember why we’re doing what we’re doing.
Content Execution Excellence Part 9: Plot the Next Step
You can take the writer out of direct marketing, but once that writer has been disciplined in the field, you can’t take direct marketing out of the writer. And that’s a good thing. Because direct marketing is all about getting results by driving action. Now, consider your content. Chances are, creating it represents a significant…
Content Execution Excellence Part 1: Don’t Sling Hash
In content marketing, execution is everything. And good execution begins with the right attitude — a promise to avoid generic content in favor of content with real flavor.
eBook recommendation: Sales Playbook Essentials
A shout-out to a brief yet well-done ebook on sales playbooks and how to create them.
Give it away and reap the rewards
In the UK, giving away free books has — surprise, surprise — led to the increase of book sales, much to the disbelief of incredulous booksellers. Follow the link in the full blog post for more.
Marketing Writing Training: 5 Things You Should Look For, Part 5
The fifth and last part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: customized curriculums.
Ultimate Guide to Corporate Blogging Ebook Now Available
Get your free copy of one heck of a good, comprehensive gude to the serious business of blogging for business: http://labs.openviewpartners.com/corporate-blogging-ebook/