Ebooks: Turn self-centered features into customer-centric issues
You’ll flip over this straightforward technique that turns the usual product chest-beating into a great way to create content points for your ebook.
Key Content Marketing Question #5: What’s next?
Fifth and last in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Key Content Marketing Question #2: Have you tapped all your expertise?
Second in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Key Content Marketing Question #1: Do we have what readers want?
First in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
MarketingProfs: 2 of top 10 articles in 2009
Two of my articles made MarketingProfs’ list of the top-10 most read articles of 2009. Find the links here.
Guest Post: eBook cures 7 Infectious Diseases of B2B Marketing
Kathryn Roy explores one example of illness from her ebook, 7 Infectious Diseases of B2B Marketing.
Meeting at Tippingpoint Labs
Tippingpoint Labs is brewing up some provocative and genuinely interesting content stuff. Read more about my visit to the laboratory…
NJ applauds Cookbook ebook
The Star-Ledger holds the Taxonomy Folksonomy Cookbook as a model in its article, “Free-download publications are a great way to attract attention.”
Guest Post: B2B Email Best Practices eBook
Think email’s old-fashioned? Not so fast: Galen De Young of Proteus B2B tells us to integrate email into our B2B marketing efforts for maximum impact.
Content: Once is not enough
Dow Jones gets it — if a content strategy is worth executing once, it’s worth repeating. See how they’ve built upon the success of the Taxonomy Folksonomy Cookbook with an expanding series of innovative ebooks.