Complexity Simplified: A Better Way to Curate Content
Between the strategy that leads us and the tactics that feed us, there’s a gap that frustrates us. Jim Burns has a way to build a better content bridge.
Video: Fundamentals of copywriting, handling the difficult stuff
Hot-off-the-press video about storytelling, knowing your audience, and leveraging danger for your advantage.
The Fab 4 Digital Marketing Skills (Sez I)
I give you a bonus 5th tip to reward your interest in my list of top 4 skills for digital marketers.
Love ya’ TechCrunch, but you’re missing the substance of content marketing
TechCrunch took a bite out of content marketing. But here’s something every tech marketer should really chew on if they want to be taken seriously by buyers.
Genius Marketing for Boring, Complex, or Non-Differentiated Products
How do you market and sell the the tough stuff? Hear my podcast with the good people at Salesforce’s Marketing Cloudcast.
Tackling the Tough Marketing Challenge, Part II: The Parity Product
When your product is the same old, same old, how do you say something new? Here’s how to associated your parity product with meaningful distinction.
Tackling the Tough Marketing Challenge, Part I: The “Boring” Product
There are no boring products, just bored marketers. Here’s how to make yourself interested so that you can make your marketing interesting.
The new gated content: to get the goodies, give up the “likes”
What do you think of this deal? “We’ll give you the content — but first, you have to show us the love.” Here are my thoughts.
How to Get People to Help You Create Content
If you’re willing to listen, people are willing to speak. Tapping your contacts makes it relatively easy to find valuable insights.
Tangled up in LinkedIn…
Once you get past the mixed Dylan allusions, you’ll see a few observations regarding my first steps in my latest venture: preparing a radio podcast. You’re invited to join the party. (Although it’s still early and I haven’t put out the beer and pretzels yet.)